Toolbox For Faith

Some sermons and Sunday School lessons stick with people for a lifetime, while others are forgotten almost as the words are spoken. Chip and Dan Heath in their book, “Made to Stick,” explore the reasons why some ideas are sticky and others are not. The book offers a model for how you can make your ideas (read sermons and teaching) more engaging and more memorable. I have tried using a few of their six principles in my writing and speaking and they work. The six principles are known as the SUCCESs model: Simple, Unexpected, Concrete, Credible, Emotional and Stories. The book is wonderful and their website contains lots of free helpful resources.