• Switch: How to Change Things When Change is Hard

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    I just finished reading, “Switch” by Chip and Dan Heath and I recommend it highly to anyone who is interested in change. They offer excellent insights into why change can be hard and helpful guidance for how you can help bring about change in your own life or in an organization you are leading. Here’s a small glimpse of their ideas.

    They offer a “three-part framework . . . that can guide you in any situation where you need to change behavior: Direct the Rider[rational self]. What looks like resistance is often a lack of clarity. So provide crystal clear direction. Motivate the Elephant[emotional self]. What looks like laziness is often exhaustion. . . . It’s critical that you engage people’s emotional side - get their Elephants on the path and cooperative. Shape the Path. What looks like a people problem is often a situation problem. We call the situation (including the surrounding environment) the ‘Path.’ When you shape the Path, you make change more likely, no matter what’s happening with the Rider and Elephant.”(Switch, pg. 17-18) You can find more information about the book and free downloadable resources on the Switch page of heathbrothers.com.

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