Toolbox For Faith

I came across a story this week about a church that ran a sermon series, service project series and advertising campaign around the theme, “Jesus is _______ .” While the scope of the project is a little beyond anything my congregation could pull off on its own, I am impressed by the interconnectedness of the campaign and the way in which it invites people from inside and outside the congregation to engage in a conversation about Jesus, to learn more about who Jesus is and to act on their beliefs. You can read an interview with the communication manager behind the project at:
http://www.churchmarketingsucks.com/2011/03/jesus-is/
and you can visit the “Jesus is ______ .” website here:
http://jesus-is.org/.