I received an email last week from a friend about potential factors involved in dealing with reduced giving in a congregation. As I thought about the situation, these five points came to mind.
1. Attendance - if attendance is trending down, that may explain part of the problem. People who don’t attend, typically don’t give - unless you have an automated giving system in place.
2. Increased Giving offset by Missing Families - Individuals may already have increased their giving, but that increase may be offset by families who have left or reduced giving. If you don’t see an increase in giving in response to a direct appeal, it doesn’t mean that people don’t want to respond, it may simply reflect the fact that the people who are present are already giving at their highest level, but it isn’t enough to offset what is lost. A detailed analysis of giving patterns could help bring clarity to this question.
3. The “If you want to see a change in the congregation, feel free to make two changes in yourself first.” Principle - Often people are more willing to make a change if they see change already happening around them. A clear announcement of an increase in giving by leadership combined with a small spending cut or a new source of funding, could encourage other people to act as well. Simply announcing we need to make a change probably won’t be enough.
4. Increased ministry = increased giving. Increased shepherding = increased giving. Often the best way to increase giving is not to send a letter, but to celebrate the ministry being done and to increase the amount of shepherding (caring/visits/conversations) taking place in the congregation. If I found myself in a congregation with a declining giving pattern, I would celebrate a “ministry success” loudly and then start making my way around to visit folks (in person or by phone) and simple ask how they were doing. I wouldn’t ask about money, just life. This is a long-term solution, not a quick fix.
5. How often are you saying “Thank You”? If you aren’t doing so already, I’d start sending (at least) quarterly giving statements with a thank you note in each one. Again, don’t ask for money, simply report what has been given, say “Thank You” and connect that gift to a ministry taking place within the congregation. This too is a long-term solution, not a quick fix.



