Toolbox For Faith

This week I came across helpful advice for for folks who are writing a letter to the congregation about stewardship. The article is from The Columbia Partnership and offers tips for writing a letter that focuses on mission and invites the congregation to support that mission generously. The author, Rubin Swint, offers ten helpful and practical tips. You can read the article at: http://columbiapartnership.typepad.com/the_columbia_partnership/2011/09/the-annual-stewardship-letter.html

I received an email last week from a friend about potential factors involved in dealing with reduced giving in a congregation. As I thought about the situation, these five points came to mind.

1. Attendance - if attendance is trending down, that may explain part of the problem. People who don’t attend, typically don’t give - unless you have an automated giving system in place.

2. Increased Giving offset by Missing Families - Individuals may already have increased their giving, but that increase may be offset by families who have left or reduced giving. If you don’t see an increase in giving in response to a direct appeal, it doesn’t mean that people don’t want to respond, it may simply reflect the fact that the people who are present are already giving at their highest level, but it isn’t enough to offset what is lost. A detailed analysis of giving patterns could help bring clarity to this question.

3. The “If you want to see a change in the congregation, feel free to make two changes in yourself first.” Principle - Often people are more willing to make a change if they see change already happening around them. A clear announcement of an increase in giving by leadership combined with a small spending cut or a new source of funding, could encourage other people to act as well. Simply announcing we need to make a change probably won’t be enough.

4. Increased ministry = increased giving. Increased shepherding = increased giving. Often the best way to increase giving is not to send a letter, but to celebrate the ministry being done and to increase the amount of shepherding (caring/visits/conversations) taking place in the congregation. If I found myself in a congregation with a declining giving pattern, I would celebrate a “ministry success” loudly and then start making my way around to visit folks (in person or by phone) and simple ask how they were doing. I wouldn’t ask about money, just life. This is a long-term solution, not a quick fix.

5. How often are you saying “Thank You”? If you aren’t doing so already, I’d start sending (at least) quarterly giving statements with a thank you note in each one. Again, don’t ask for money, simply report what has been given, say “Thank You” and connect that gift to a ministry taking place within the congregation. This too is a long-term solution, not a quick fix.

One of my great learnings over my years in ministry is that God always gives us the power to do what he calls us to do! That is one of the great lessons of Pentecost which we celebrate this coming Sunday.

I was reminded of that lesson last week as I was going over some old family photographs and found a picture of the construction of Reformation Lutheran Church in Greeneville, Tennessee in 1934, the middle of the great depression. That building is an amazing response of faith, hope and courage in the midst of financial disaster. They knew that God was giving them the power to do what he had called them to do.

The same day I found the picture, I talked to a member of the governing body of a nearby congregation who was sharing with me that they were cutting back because of the financially difficult times. Ironically, they have a “rainy day fund” built up over the past few good years but want to save it for when “they really needed it.” Their actions teach me that they have not looked at what God is calling them to do in mission and ministry. He never said that they had prayed, reflected and prayed again and after great discernment concluded that God was calling them to cut back.

In today’s financial climate, it is more important than ever to ask what God is calling a congregation to do in mission and ministry instead of simply cutting back. We might not be able to do everything we want but we have the power to do everything that God calls us to do. Once we hear the voice of God, we respond with the knowledge that God will give us the power to do what he calls us to do. That power even includes finances. Today’s environment calls for faith, hope and courage like displayed in the actions of the people in 1934 who built their church when everything financially told them not to act. God gives us the power to do what he calls us to do!

Several years ago, St. Michael added the ability to receive online donations to our website. At the time, we were one of the few congregations I could find with an integrated donation section on our site. Over time, we have developed a small, but significant percentage of the congregation which makes use of this online giving option. In addition, we have several people who make donations through their online banking services. During an average week, we receive between 10% and 20% of our weekly offerings through online giving.

For years, congregations have tried to make it easier for people to give - offering plates, coin boxes, offering envelopes, and mailed offering envelopes. Since many people are paid electronically and pay all of their bills electronically, I seems reasonable to assume that the percentage of people giving electronically will continue to increase. If congregations want to continue to make it easy for people to support their ministry, then before long, an online giving option will probably be a necessity for most congregations.

Every congregation sends out annual giving statements at this time of year. At St. Michael, we put a thank you note in each statement which tries to connect the individual’s gift to the ministry which is taking place. The format of the “Thank You” note always stays the same, but the ministry picture changes. This year we created a half-page thank you note. On one side is a photo collage showing ministry throughout the year, while on the other side is thank you with a description of the 2010 Ministry Funds. I have posted each side of the insert below for you to see.

Thank You Note with Photos - Jan 2010
Thank You with Fund Summary - Jan 2010

Like most churches, St. Michael has several different ministry funds. For years, gifts to support our Spending Plan for Ministry have gone to a fund which is called the “Current Fund” by some people and the the “General Fund” by other people. This year we decided to change the name of this fund to the “Core Ministry Fund.” In today’s world where people are often more interested in giving to specific, designated funds, we thought it was important to make it clear that donations to the Core Ministry Fund are not just general donations, but in fact support the core ministries of St. Michael - worship, shepherding, education, youth ministry and senior adult ministry. Hopefully, this will help people make the connection between their generous response to God’s love and the ministry that their generosity makes happen in the world.